Digital and E-Commerce

Digital and E-Commerce gives you a greater understanding in digital marketing. All programmes are practical and give you tangible tools and techniques that can be used straight away and enable you to develop a focused online marketing strategy that can help your organisation increase sales and become more profitable. Organisations of all sizes today are depending on the impact of the fast evolving digital world and digital marketing to make their products more visible.

This course enables in applying digital technologies to new business models, new product attributes and new ecosystem combinations which enable multi-channel customer experiences and digital customer interactions, sales and channel distribution options and enhancing client productivity through digital technologies that enable new operating models, connected product platforms, analytics and collaboration capabilities.

Web designing, Social media marketing, Google advertising, ad words, Search engine Optimization..Etc. are few areas in Digital & E-commerce Business Management.

Business Analytics Specialization

The specialization in Business Analytics teaches the use of data and models to support decision making in business. Students learn how to model such relationships as the impact of advertising on sales, how historical data predict stock returns and how changes in task characteristics can influence time to completion. Broad understanding and knowledge of important business analytic topics and how they can be used to support decision making in all business areas, government, education, and agriculture. Technical procedures used to describe, predict and prescribe data into information for decision making. Data exploration and how it results in a sequence of descriptive, predictive and prescriptive processes to result in unique and new information on which decisions can be made.

 

In this specialization, the focus is in learning skills like Data Mining for Business Intelligence, Decision Models, Econometrics, Forecasting Time Series Data, Introduction to Stochastic Processes, Managing for Quality, Risk Management Systems, Trading Strategies and Systems, Regression and Multivariate Data Analysis.

 

By building stronger analytical skills, management students will be able to tackle complex business and societal problems such as predicting and better understanding customer buying trends, optimizing organizational design, collecting and processing competitive intelligence, building an efficient healthcare system, improving retail sales, or helping brand managers gather critical feedback on the success of a marketing campaign. Some of the topics that will be discussed in this course include Big Data, Strategy Simulation Modelling and Decision Models, Data Mining, Strategy Analytics, Prediction, Social Media Analytical Tools, and Data Visualization.

Human Resource management specialization

Human Resource Management is specialized function dedicated to the entire gamut of activities concerning people. Very broadly, the Human Resource Management area can be divided into five areas.

·         1. Manpower planning

·         2. General HR

·         3. Compensation and Benefit management

·         4. Training and Development

·         5. Strategic HR

With a specialization in human resources, you'll learn to analyze human resource data trends and issues from a global perspective. You'll also learn how to integrate human resource management and business best practices to enable human capital acquisition, development and retention. you need to certify yourself in HRIMS,SAP-HRM and usage of social media technologies like linkedin to build an organization human capital.

It is designed for students who wish to develop the interpersonal and management skills needed to advance to levels of leadership in their companies, as well as develop a long-term perspective and value system which will serve them their entire careers. Students in the program will improve their skills in managing people and organizational systems, build their leadership capabilities, and become well versed in team building and employee motivation. The program builds knowledge of how business strategy affects organizational interaction with the marketplace and how to structure the workplace to enhance organizational growth and productivity.

Finance specialization

A specialization in finance offers insight into how financial markets function. A management graduate with a finance specialization learns a variety of subjects like corporate finance, costing, budgeting, international finance, working capital management, investments and securities etc.

Beyond this, a student can have certifications on application of technologies like oracle financials in the area of financial decision making.

With increased financial liberalization a wide array and wide variety of jobs are available for students with specialization in finance. He/she can be working in the corporate finance function of a major manufacturing organization looking after management of funds for that corporate and dealing with banks and other financial lending institutions etc.

Finance specialization has an option of working with leading banks or with leading non- banking finance companies or leading finance companies other than banks. He also has options of working as a securities analyst or working with brokerage firms and dealing in buying and selling securities. Operations in the security market or the stock market are the biggest industry in India. With increased opening up of the Indian financial market and increased international money pouring into the Indian stocks the option available for finance specialization student are endless. Same is true of a person dealing in foreign currency transaction either in bank or  in a manufacturing company.

Marketing specialization

The importance of marketing has changed the shape of the business world along with the fast paced technological evolution that has been taking place. An emphasis in marketing provides students with critical, detail-oriented thinking, and strong analytical skills. Marketing emphasizes creativity, but the ability to analyze and interpret data is equally important.

Students pursuing the marketing specialization take courses addressing aspects such as consumer behavior, marketing research, channel management and pricing, plus product and brand management. Through these courses, students come to acquire an in-depth understanding of classic concepts as well as new ideas in marketing. Students also acquire insights into the practice of these ideas, beyond this students  should focus on few certifications on application of technologies like Sales force (CRM) in the functional area of marketing and digital marketing enhances the employability.

Dalit Indian Chamber of Commerce & Industry (DICCI) Expo 2015 official sponsored by ISTTM - Business School :

How to choose a specialization

The first and foremost thing in choosing a specialization is about your interest and passion in that management vertical to you want to choose and prosper. Understanding one's personality, strengths and weaknesses is a must while making choice of specialization.

There is no shortcut for success. The faithful combination of the specialization and the associated industry or sector makes a difference in terms of individual success. But let us be honest to ourselves that it will require considerable hard work to succeed for any specialization we choose.

In Management, People often go with specializations driven by the trends currently available in the market. But anything which has a seasonality feature will always have to face the other side of the coin . It is all about up’s and down’s in the Industry. Considering our career, what we specialize in should have a long term perspective and should possess good number of opportunities of employability and sustainability.

Students should deeply analyze the subjects and certifications that are covered under each specialization. Your observation at a minute level will help both in choosing the right specialization, developing specific skill set required for the current industry needs.

Guest Lectures by IIM's and IIT's  @ ISTTM :

 

About Specialization

A generic PGDM program, the first and the second year of which are separated by the summer internship, orients the students to the Industry requirements and business in an integrated manner.

The first year is more generic in terms of subjects dealt where the students get a picture of all the knowledge they must possess regarding various management verticals.

All introductory MBA courses are taught in the I and II semesters Later in the III semester, they are also introduced to the specialized areas.

In the second year, the students have to choose from a variety of specialization choices. There are many specializations which can be broadly classified in to two types Functional and Industry based.

1.   Functional such as Marketing, Finance, Human Resource Development, Operations Management, etc.

2.   Industry oriented such as Telecom & IT, Business Analytics, Infrastructure, etc.

  

ISTTM Campus View : 

 

Internship at ISTTM

Introduction

Even the best PGDM/MBA degree from the most prestigious business school assumes little importance if the skills you learnt in the classroom are not applied in the real world of business. As a result, the value of vocational experience for PGDM/MBA students and recent graduates cannot be emphasized enough. Often, this vocational experience is through the form of MBA internships.

Internships can often act as a launchpad to an employment. Indeed, utilizing internship opportunity is an important part of the business school experience for many students.

The summer break between the first and second year is the conventional internship break.

Beside gaining an employment after the internship, internship opportunities offer students valuable insights into an industry or job function as well as hand’s on experience which makes you stand unique in the market– allowing them to judge whether or not a role could be the one they were cherishing when they have thought of their PGDM/MBA programme.

Internship opportunities at business schools

The importance of the internship experience is reflected in business schools’ employment reports. For example at ISTTM, We have 80% of the students who have undergone internships at various MNCs have secured jobs and being inducted in the same organisation after the completion of the course. More over Organisations are seeing for an employee who is job ready and want to spend less on the training of fresher candidates. An intern is a better choice than a fresher who requires training. Hiring interns gives employers strong opportunities to identify the right candidate from the talent pool.

Business schools will always be keen to expand and build their networks of employers because it enables PGDM/MBA students to draw from a rich vein of internship opportunities. This, in turn, allows them to keep the skills required by the industry and update their curriculum in their PGDM/MBA program accordingly.

What we learn in internship

·         Acquaintance with Corporate culture

·         Understanding responsibility matrix in the functional area

·         Acquaintance with Software applications/tools used in performing our activities

·         Business etiquettes

·         Improving Communication skills

·         Strategies on collaborative working

·         Understanding the end-to-end business architecture

·         Improving your resume visibility

·         Developing your  Network

Understanding the difference between PGDM and MBA.

PGDM Vs MBA

PGDM is an acronym for “Post Graduate Diploma in Management”. The confusion here is with the term Diploma. Many students are of the view that it is a Diploma course and not a Degree. When an Institute is an autonomous body (meaning it is not affiliated to any University) and conducts management courses then such Institutes cannot offer MBA degree instead, they can offer PGDM. IIMs, XLRI's doesn't offer MBA degrees and they give PGDM as they are autonomous. On similar lines AICTE (All India Council for Technical Education) is allowing approved colleges to run a PGDM courses. Some Business Schools offering this AICTE PGDM course need not be autonomous, the PGDM course will be autonomous given by the Institute & directly approved by AICTE, Ministry of HRD, Govt of India and has nothing to do with any affiliation with regional universities or University Grants Commission (UGC).

University Grants Commission controls the Universities in India and AICTE - All India Council for Technical Education has control on both technical and management courses and especially colleges not under any affiliation with Universities. Even colleges offering UGC recognized MBA Programmes in most cases should have AICTE approval too.

Advantage of Institute’s Autonomy

When an Institute is autonomous, they can design their own curriculum based on employability of students in industry and update their syllabus quiet often.Affilitated institutes should follow the syllabus that is prescribed by Universities and hence the syllabus is quiet outdated as it changes usually every 3 or 5 years.

Hence one can say that PGDM courses are more Industry relevant, up to date as compared to MBA courses. However University MBA Programmes too are of value, it totally depends on the University one wish to do MBA.

Equivalence of PGDM with MBA

Not necessarily that a PGDM is equal to MBA because if PGDM is to be an equivalent to MBA then the college offering the PGDM course must have accreditation from AIU (The Association of Indian Universities) and AIU issues an equivalence of your PGDM course with MBA.

Various common national level tests to get into the finest B-Schools of India are:

• CAT: All IIMs' and 100+ more institutes.
• XAT: XLRI Jamshedpur, XIM Bhubaneshwar, S. P. Jain, GIM etc.
• SNAP: Institutes affiliated with Symbiosis University
• MH-CET: Colleges in Maharashtra
• CMAT: All India Council of Technical Education (AICTE)

National Level Tests

S. No.	Entrance Exam	Institute	Eligibility	Tentative Month
1	MAH-CET	Directorate of Technical Education, Maharashtra State	45% in Graduation in any discipline	February/March
2	CUSAT	Cochin University of Science and Technology	Graduation in any Discipline	June
3	PAM-CAT	GNDU, Amritsar / PTU, Jalandhar / Punjbai University, Patiala	Graduation in any Discipline	June/July
4	MET-MP	MADHYA PRADESH PROFESSIONAL EXAMINATION BOARD	50% in Graduation	July
5	TANCET	Anna University, Chennai	Graduation in any Discipline	May
6	OCET	Punjab University, Chandigarh	Different Eligibility for Different course	June
7	UP-SEE	UP Technical University	45% in Graduation in any discipline	April
8	Orissa JEE	Orissa JEE	Graduation in any Discipline	May
9	GCET	Gujarat Secondary and Higher Secondary Education Board	50% in Graduation	July
10	KMAT	KARNATAKA PRIVATE POST-GRADUATE COLLEGES' ASSOCIATION	Graduation in any Discipline	July
11	RMAT	Rajasthan Technical University	50% in Graduation	June
12	UPMCAT	Uttar Pradesh Technical University	Graduation in any Discipline	May
13	ICET	Andhra Pradesh	Graduation with 50 %	May